Alan is the CEO and founder of the HR technology consulting firm Udder. He and his advisory board help HR tech vendors to take their products to market, fix their growing pains, and scale their businesses. He also helps HR tech buyers make better buying decisions and show them how to cut through any marketing BS and get to the crux of what a piece of tech can do for their organization.
HR tech has the opportunity to help organizations tackle some of the biggest challenges they are facing in the changing landscape of "work". To realize that opportunity - and to genuinely add value rather than just "sell stuff" - the majority of vendors need to do far less telling and far more listening.