Anette Mellbye

Anette (Former CEO & VP) actively participates in the debate on how Norway and Norwegian business needs to transform and adapt to new realities. Mellbye has also been part of a global change team whose mandate was to facilitate the transformation of Schibsted from a traditional hierarchical, decentralized media group present in 31 countries, to a global matrix organization with product and tech - and data - on the horizontal access. This transformation was not least a response to competition from global tech companies such as Facebook and Google. Mellbye is the founder, strategy advisor and board member in XXL, Polaris Media and Ullevaal Stadion Group.


Presentation: Digital transformation is workforce transformation - HR must assume a leadership role