Hans Petter Stub

Hans Petter is a partner at Whydentify, Norway’s leading employer branding agency. He works for some of Norway’s biggest and most attractive employers, in addition to working with clients in Denmark, Sweden and Finland. His expertise ranges from strategic employer branding, candidate experience and recruitment marketing. He is a guest lecturer at the Norwegian University College of Southeast Norway and is a columnist at Norway’s biggest online business news site E24.no.


"What makes HR tech so exciting is the plethora of new solutions being developed, at a staggering rate. Not only do they make HR more efficient, but also better. AI that removes human bias in recruiting and tools to rate copy as biased based on gender are two tools that have caught my eye lately. But let’s remember that technology in itself is rarely interesting. It’s only the impact technology can have that should be our focus".