Hans Petter Stub

Hans Petter is a partner at Whydentify, Norway’s leading employer branding agency. He works for some of Norway’s biggest and most attractive employers, in addition to working with clients in Denmark, Sweden and Finland. His expertise ranges from strategic employer branding, candidate experience and recruitment marketing. He is a guest lecturer at the Norwegian University College of Southeast Norway and is a columnist at Norway’s biggest online business news site E24.no.

"My particular interest in this year’s conference is candidate experience, a topic I see gains more and more attention in the Nordics these days. The employment market is saturated in the sense that a large number of employers have developed attractive employer brands and are communicating it in appealing and interesting ways. Therefore, they have to seek elsewhere to improve their offering and a great candidate experience is one field where we are seeing substantial investments right now. It will be exciting to hear the experience others have in this field".